Pricing mobile detailing services requires understanding vehicle types, service levels, market rates, and your costs. This comprehensive guide will help you develop a pricing strategy that attracts customers while maintaining healthy profit margins.
Service Package Tiers
Creating clear service tiers simplifies customer decision-making and allows for easy upselling. Here's a standard three-tier structure:
Basic Wash & Wax
Typical Range: $75-$150 (sedans), $100-$200 (SUVs)
Includes:
- Exterior hand wash
- Wax application
- Tire shine
- Basic interior vacuum
- Window cleaning
This is your entry-level service, perfect for regular maintenance customers.
Premium Detail
Typical Range: $200-$400
Includes:
- Everything in Basic, plus:
- Deep interior cleaning
- Exterior polish
- Premium protection products
- Interior conditioning
- Engine bay cleaning
This is your most popular tier, offering significant value over basic service.
Elite Full Service
Typical Range: $300-$600+
Includes:
- Everything in Premium, plus:
- Paint correction (light)
- Ceramic coating prep
- Complete interior detail
- Headlight restoration
- Interior protection treatment
Your premium offering for customers who want the best.
Vehicle-Specific Pricing
Adjust pricing based on vehicle size and type:
- Sedans/Compact Cars - Base price
- SUVs/Mid-size - Add $25-$50
- Full-size Trucks - Add $50-$75
- Luxury/Exotic - Add $100-$200 (premium service, premium pricing)
Condition-Based Pricing
Heavily soiled vehicles require more time and products. Adjust pricing for:
- Lightly soiled - Standard pricing
- Moderately soiled - Add 10-20%
- Heavily soiled - Add 30-50%
- Pet hair or smoke - Add $50-$100
Add-On Services
Maximize revenue with strategic add-ons:
Headlight Restoration
$50-$100 - Quick revenue boost, high margin service
Paint Correction
$200-$500 - Premium service with excellent margins
Ceramic Coating
$500-$1,500 - High-value service, requires certification
Interior Protection
$100-$200 - Easy upsell, protects your work
Profit Margin Targets
Aim for 60-75% profit margins after accounting for:
- Product costs
- Labor
- Vehicle/equipment costs
- Overhead
Example Calculation:
- Products: $15
- Labor (2 hours @ $25/hour): $50
- Overhead: $20
- Total cost: $85
- Target price (70% margin): $283
Package Pricing Strategy
Offer package discounts to incentivize higher-value purchases:
- Basic - Full price
- Premium - 10% discount vs. à la carte
- Elite - 15% discount vs. à la carte
This encourages customers to choose higher tiers while still maintaining healthy margins.
Recurring Customer Pricing
Offer subscription discounts for recurring customers:
- Monthly service - 15% discount
- Bi-weekly service - 20% discount
- Weekly service - 25% discount
Recurring customers provide predictable revenue and reduce marketing costs.
Fleet Pricing
For commercial fleet accounts, offer volume pricing:
- 5-10 vehicles - 10% discount
- 11-25 vehicles - 15% discount
- 26+ vehicles - 20% discount
Fleet accounts provide steady, predictable income.
Using ServiceWizard for Package Management
ServiceWizard helps you:
- Create and manage service packages
- Track vehicle-specific pricing
- Easily upsell add-on services
- Generate professional quotes instantly
- Manage recurring customer subscriptions
Simplify Your Pricing with ServiceWizard
ServiceWizard helps you create service packages, track vehicle-specific pricing, and manage add-ons. Generate professional quotes instantly and upsell services easily.
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